StepUp Tile Interactive Experience for Corteva in Hyderabad

For this Hyderabad event, Magik Touch worked with TechAct Brand Solutions to deliver a StepUp Tile engagement for Corteva. The experience was designed to make guests physically participate in the content rather than passively watch a screen.

Floor-based step controls were connected to a large visual display. Guests moved between marked positions to progress through the on-screen journey, creating a direct relationship between body movement and digital response. The content, interaction sequence and visual environment were prepared around the approved event narrative.

The tile positions, sensing, display response and guest viewing area were aligned and tested before operation. The resulting installation gave the agency and client a structured engagement that was visible to surrounding attendees while remaining easy for an individual guest to understand.