Product Discovery
Press-to-Discover
Rugged illuminated buttons trigger light on the real product and a synchronized benefit story on a nearby screen.
Concept stage · Available for custom development
Vehicle launches · Outdoor showcases · Industrial product events
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Illustrative proposal visual. This idea has not been delivered as a project.
The experience
How guests take part
The guest presses a clearly labelled feature button. The matching physical zone lights up while a concise animation and optional directional audio explain what the feature does.
- 01
Choose a feature button
- 02
See the matching product area illuminate
- 03
Watch the short benefit explanation
The intended outcomeFeatures that are hard to notice in daylight become immediately visible without replacing the real product with a model.
Plan your event
Make it work for your brief
Customization options
- Feature labels and illuminated zones
- Animation and directional audio
- Sequence, reset and accessibility
Setup requirements
- Safe lighting mounted near the product
- Rugged control pedestal
- Display, power and technical operator
Final production scope and technical feasibility are confirmed against your event brief.
Good to know
Planning questions
Can this idea be customized?
Yes. The content, interface, branding, physical format and output journey can be developed for the audience, venue, schedule and technical scope of a new event.
What is needed to develop this concept?
A confirmed objective, audience, venue, event date and production brief are the starting point. Technical feasibility, content approvals, fabrication, staffing and testing are defined during development.
Let’s talk
Develop this idea for your event
Tell us your event date, venue and expected guest count.
